July 31, the International Olympic Committee President Bach announced: Beijing, China won the 2022 Winter Olympic Games, the right to host the Olympic Games. Since the successful hosting of the 29th Summer Olympic Games in Beijing in 2008, Beijing and Zhangjiakou jointly won the right to host the 2022 Olympic Winter Games, China's paint business usher in new opportunities and challenges.

 

GF Securities reported that the bid to host the Olympic Games on the demand for infrastructure construction mainly from three aspects, one is the venue construction, although most of the Olympic venues in Beijing will follow the 2008 Olympic venues, but Zhangjiakou and Yanqing winter The other is the construction of the infrastructure, such as the construction of the Beijing-Zhangzhou high-speed railway; the third is the Beijing-Hebei region, especially in Zhangjiakou area of ​​communication, sports, culture, exhibition and hotel supporting infrastructure construction The

 

With the above construction-related building materials industry, energy saving and environmental protection, real estate, transportation, communications and other industries will be the supply and demand double growth. The above industries, each can not be separated from the paint business products, build Tu, thermal insulation, waterproof coatings, anti-corrosion coatings, telecommunications lines, such as anti-ice, there are opportunities for paint business.

 

But I believe that the impact of hot events is large, only its limited validity, limited volume, production and sales of related paint products enterprises need to clear objectives, quickly grasp. And the winter Olympic Games set off by the winter tourism, winter sports projects can produce the demand for how to lead, can be expected, but the coating is relatively passive, the appropriate development of such products, or wait and see their change is not To be tailored to enterprises.

 

 

 

On the Opportunity of Coating Industry in Beijing Olympic Games in

 

 

 

The success of the 2008 Olympic Games bid has brought great business opportunities to the Beijing real estate industry. It is reported that the average annual growth rate of the development of the real estate industry in Beijing from 2001 to 2007 was 16.3%. In the commercial real estate area, 4 million square meters.

 

Ministry of Housing and Urban Housing Policy Committee Deputy Director Gu Yunchang said in an interview, the venue construction in Beijing, Zhangjiakou, the two will have a big development, but also to social investors (including developers) to bring opportunities for future large investment, Will be more to promote tourism economic development.

 

According to the August 9 media reports, located in Beijing Shangshui Sheung Shui location, in recent decades more responsibility for the Beijing "wind sand, culvert water source" of the task, in the economy gradually become backward areas, in Hebei Province 11 Prefecture-level city ranked in the last row.

 

However, Beijing has just made 2022 Winter Olympic Games host less than half a month, the common shoulder of the task of Hebei Province, Zhangjiakou City and Chongli County house prices have soared. Which ranked the state-level poverty-stricken counties Chongli real estate actually entered the ranks of RMB million. I believe Chong Li real estate industry will pull the demand for paint.

 

July 30, Beijing Winter Olympic Committee Finance and Market Development Department Deputy Minister Zhou Xing announced the budget data: 2022 Winter Olympic Games budget size of 1.56 billion US dollars, non-organizing committee budget stadium capital investment totaling 1.51 billion US dollars The

 

15.1 billion US dollars of the venue investment, 65% by the enterprise investment, of which three Olympic Village investment 100% by the enterprise. Beijing, Zhangjiakou Olympic Village will be sold as a commercial housing, Yanqing Olympic Village will be used as a hotel.

 

After the winter Olympics, Zhangjiakou Olympic Village to change the commercial housing and Yanqing Olympic Village for the hotel to use, you can drive part of the paint business.

 

August as of now, Zhangjiakou home market is also very hot, all kinds of promotions lit the major home building materials market, which together with Beijing Zhangjiakou bid to host the Olympic Games success is not unrelated. First of all, the first half of this year Zhangjiakou opening and the plot of the plot less, many wait-and-see status of the real estate will be opened time and delivery time postponed to the 2022 Olympic Winter Games held after the city, which makes the real estate in the downstream home building materials industry Had to keep pace with it. Global paint network to understand the home building materials business have launched promotional activities at this time, is to seize the opportunity in time for the recent owners to get the new house key to provide the most timely service.

 

Secondly, Beijing Zhangjiakou Shen Dongao success for the city's home building materials industry business and the vast number of consumers are a major event. Therefore, some businesses would like to quickly take advantage of the introduction of some occasional activities, the purpose is to enhance brand awareness, so that more people understand their own brand.

 

Third, the agent to environmental protection, energy saving, health as a selling point of home building materials products business, just ushered in a rare opportunity to promote their product advantages, they do promotional activities at the same time more important is to promote a concept for the promotion Product sales to do bedding.

 

Has long tracked the study of the Beijing Olympic economy, China Economic System Reform Research Association Vice President Chen Jian that the bid to host the Winter Olympics dividend is actually a pay attention to the economy, Beijing's attention has actually been a lot, and now mainly on Zhangjiakou, Chong The influence of the ceremony.

 

Chen Jian said that Beijing through the hosting of the Summer Olympic Games, to enhance the city's infrastructure, the successful bidder, Beijing's existing venues will be able to deal with, even if the increase is also very limited, the basic infrastructure to meet the requirements; but Zhangjiakou need Increase urban construction and infrastructure construction efforts.

 

The current president of the International Federation of honorary chairman Wei Jizhong that the successful bidder, Zhangjiakou benefit will be greater. "Zhangjiakou people will benefit more. Beijing is the old heritage, and Zhangjiakou are new, including the city's face.It improves people's participation in winter sports and awareness.This point in Beijing and Zhangjiakou reflected very clearly , The North Ice and snow, 300 million people benefit.Even the Winter Olympics did not bid for success, this has been achieved.

 

Ma Qingbin, a senior researcher at the China International Economic Exchange Center, said that economic growth is naturally driven by rising house prices - the city's housing prices have soared, and sustainable development depends on local government capacity, that is, the local government to ensure that prices remain In the local people can afford the level or build more government subsidies for affordable housing.

 

He said that for this reason, Zhangjiakou must develop industries related to skiing and other sports, such as the manufacture and maintenance of sports facilities and the health care services of athletes.

 

Beijing Tianxingxing skating club general manager Fan Jun said, with the "hot snow" continued to heat up, more and more large-scale commercial complex will look to the ice rink construction, which is the public demand for snow and ice a boost and meet. By Shen Dongao Dongfeng, 2014-2015 snow season, Zhangjiakou ski tourism to reach 1.67 million passengers, tourism income of 1.17 billion yuan. In Chongli, Zhangbei, Akagi, Guyuan, Kang Bao and other counties a number of ice and snow sites, facilities have been completed, Zhangjiakou ice industry has been "from point to surface" gradually spread out.

 

Fan Jun believes that China's ice and snow market is huge, and now still in the embryonic stage. To achieve "300 million people on the ice and snow" goal, leading the public, especially young people involved in the process of ice and snow, in fact, is to cultivate the winter sports industry target consumers, bigger winter sports industry "cake" process. In addition to skiing, some ice projects such as ice hockey, figure skating, curling and other projects, in recent years into more and more schools and shopping malls, there is a certain market value. Fan Jun said: "This will spawn a lot of supporting venues and additional products, the market potential worth the wait."

 

 

"Winter project of the degree of industrialization than the summer project, a set of ice hockey equipment, a snow field on the possession of an industrial chain, which is too much room for development." Winter Olympic champion Yang Yang said.

(The above information from the network)